Selected work & design studies
Real business problems, designed into clear customer journeys.
A concise look at website, marketing, identity and automation work. Named client projects link to the live experience; concept studies are clearly labelled.
Stickland Pharmacy
A service-and-retail pharmacy website supporting customers in South Kensington with clearer access to prescriptions, pharmacy services and everyday health products.
The customer need
Bring healthcare services, prescription support, location details and a wide product catalogue into one mobile-friendly customer journey.
The website response
Service-first navigation is combined with ecommerce categories, visible contact information and direct routes to prescription support.
- Prescription transfer and pharmacy-service pathways
- Health, skincare and personal-care product catalogue
- Prominent address, opening hours and telephone details
Evidence visible on the live site: prescription delivery information, pharmacy-service pages, online product categories, secure-shopping messaging and South Kensington contact details.
Website delivered by WebXpertKnightsfield Pharmacy
A community-focused pharmacy website helping Welwyn Garden City customers discover clinical services and manage NHS or private prescriptions.
The customer need
Make everyday pharmacy services understandable and provide direct routes to prescriptions, nominations and contact information.
The website response
A service-led structure presents Pharmacy First, repeat prescriptions, blood-pressure checks and travel-clinic information alongside community contact details.
- Dedicated NHS and private prescription journeys
- Pharmacy First and clinical-service information
- NHS nomination, contact and location pathways
Evidence visible on the live site: Pharmacy First, repeat prescriptions, blood-pressure checks, travel-clinic information, NHS nomination and Welwyn Garden City contact details.
Website delivered by WebXpertNorth & Pine retail launch
A campaign system showing how an independent retailer could turn one seasonal launch into a connected customer journey.
The challenge
Campaign activity often looks attractive but sends customers to disconnected pages with no useful follow-up.
The campaign story
One message adapted across paid social, email and a focused landing page, supported by simple remarketing.
- Campaign concept and visual direction
- Landing-page message hierarchy
- Email and social creative system
Made for slower weekends.
Seasonal home collection
Discover the edit.
Social → landing page → follow-up
Ember & Grain
A warm identity study for a neighbourhood food brand that needed to feel crafted, contemporary and easy to recognise.
The brand idea
Bring together the warmth of open-fire cooking and the honest character of everyday ingredients.
The design system
A simple circular mark, editorial typography, earthy colour palette and flexible packaging applications.
- Logo concept and responsive mark
- Colour and type direction
- Menu, packaging and social applications
& GRAIN
Food made with warmth.
Service enquiry workflow
A practical automation story for a busy service company receiving incomplete enquiries through email, phone and website forms.
The operational problem
Staff repeat the same questions, manually copy details and lose time deciding who should respond.
The workflow design
A structured enquiry captures the right context, sends an approved acknowledgement and routes the job for human review.
- Structured qualification form
- Approved acknowledgement and routing
- Human review before quotation
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